Carly's Cafe- Powerful interactive film on Autism

Interactive film has opened up lots of creative opportunities for us in ad land, most of which have been taken to deepen our connection with product or content brands.

This piece- written by an Autism sufferer- uses interactive film for something very different. By giving you- and then taking away- the normal interactive film possibilities of choosing a point of view or a narrative route, it gives a very unsettling insight into the world of Autism.

Powerful and a great example of the unique powers of an interactive experience.

Stride Gum- Longest Lasting Banner

Following on from the last two posts on the smallest Ikea store and the world's deepest site, here comes the world's longest lasting click.

To highlight the long lasting taste of Stride Gum, this banner challenges you to keep your mouse clicked on the button. It's pretty addictive and done with a lot of humour.

Bojormi- Deepest Site in the World

This is clever on a couple of levels.

To showcase the depth and therefore purity of the Georgian bottled water- Borjomi- they have developed the world's deepest site

Firstly it parodies the current love of vertical scrolling sites, by making it take a seriously long time to get to the bottom.

Built into the site is a counter telling you how far you have reached compared to other people and an opporunity to connect via Facebook to save your progress.

It's a nice thing

Smallest IKEA store in the world

Not often that the sometimes dubious art of the banner gets featured on here, but this one is a pearler.

Before you choke on your Hipster coffee and refuse ever to visit my blog again, take a deep breath and watch this case study film.

The basic premise for those of you who don't have the time = To support the campaign line "Make the most of any space", IKEA put an entire searchable store into a web banner.

SWAJP- Let's Paint

Another interesting use of the "phone takes control of a site" technique- VW used it nicely a while ago.

This one allows you to use your iPhone to paint on your PC or MAC screen.

It's a little fiddly but it is very engaging. It suggests that you can use a lo-tech solution to great affect.

If you want to know more about the underlying technique- Web Sockets- than have a read here